Sport Relief 2012

Sport Relief 2012

Concept development, concept artwork, art direction, illustration, animation of Sport Relief 2012 kid’s website. 

Working with a small team we created an informative, yet fun and exciting world for kids to explore. 

We built several games; areas where they could customize an avatar; photo and film galleries; areas where they could learn about the children that Sport Relief help and celebrity areas where they can see stars who are raising money plus lots more areas. 

We made the world into a running track where the avatar moves further  around the track depending on how much the child clicks on, therefore encouraging them to spend more time on the site, learn more about Sport Relief and hopefully enter the mile in March.